The Pew Research Center reported in 2018 that the population of the millennial generation had surpassed baby boomers, and casino companies since then have been seeking the secret to attracting younger people to their properties. They’ve tried offering new games, establishing special zones within the casino with music and a vibe that appeals to the younger crowd and serving food and drinks that connect more with Gen X’ers, millennials and Gen Z’ers than baby boomers and the Silent Generation. (Ellen Schmidt/Las Vegas Review-Journal) well established that casino companies have been looking for ways to entice younger players into their gambling halls. Visitors to the Las Vegas Strip pass the MGM Grand in August 2021.